Job Description:

Role Summary:-
GTM Content & Enablement Manager:
•    Own the development and lifecycle of GTM content (pitch decks, battlecards, case studies, product one-pagers, playbooks, etc.).
•    Organize enablement programs that onboard, train, and continually upskill sales and customer-facing teams.
•    Measure content usage, program adoption, and impact on pipeline and revenue, iterating based on data.
Key Responsibilities
1. GTM Content Strategy & Creation
Create and manage high-impact GTM assets, such as: 
•    Sales decks, discovery guides, demos scripts
•    Persona- and industry-specific messaging and one-pagers
•    Competitive battlecards and objection-handling guides
•    Playbooks for prospecting, qualification, expansion, and renewals
•    Case studies, success stories, and ROI/value frameworks
Ensure content is:
•    Consistent with brand, messaging, and positioning
•    Easily discoverable and structured for use by teams in SharePoint
•    Aligned to buyer journey stages (awareness → consideration → decision → expansion)
2. Sales & GTM Enablement Programs
•    Coordinate ongoing enablement:
o    Regular Teams sessions and webinars
o    Plan enablement for new products/features, packaging, or pricing changes.
•    Use LMS, sales enablement platforms, and collaboration tools to deliver and track training.
3. Systems, Tools & Content Management
•    Use SharePoint to store and update content 
•    Ensure all GTM content is:
o    Current, accurate, and easily searchable
o    Mapped to sales stages, personas, verticals, and product lines

4. Analytics, Reporting & Continuous Improvement
•    Define and track enablement KPIs, such as:
•    Content usage & engagement (views, shares, time spent)
•    Use both quantitative and qualitative data to:
o    Prioritize new content and programs
o    Retire low-value assets
o    Iterate training and playbooks
•    Provide regular reporting and insights to leadership on: What’s working, what’s not, and where the GTM team needs support; Recommended adjustments to GTM motions based on field feedback and performance.
Required Qualifications
•    Experience:
Sales Enablement, Product Marketing, Sales Operations, or related GTM roles, preferably in B2B SaaS / technology.
First experience in project management skills, able to manage multiple stakeholders and deadlines.
SAP Knowledge 
•    GTM & Sales Knowledge:
Strong understanding of B2B sales processes, buyer journeys, and sales methodologies is a plus
•    Content & Communication:
Demonstrated ability to create high-quality, field-ready content: decks, playbooks, messaging frameworks.
Excellent written and verbal communication skills; able to distil complex product/technical concepts into clear customer value stories is a must
•    Tools & data
Ability to analyse performance data and translate findings into actions.
Strong project management skills, able to manage multiple stakeholders and deadlines.

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